Shamana Center for Psychedelic Therapy
This project was for a client opening a new psychedelic therapy center, with a focus on medical applications for clients with depression, anxiety, and CPTSD. The Shamana Center for Psychedelic Therapy combines medical expertise with traditional techniques for guiding new users through therapeutic psychedelic experiences. Using trained and vetted professionals, Shamana aims to make psychedelic therapy affordable and accessible for consumers who need safe and responsible healing through weekend and week-long retreats.
Brand Identity Design | Logo | Merchandising | Signage
I began with a creative brief and marketing strategy for the burgeoning business, focusing on its strengths and weaknesses as compared to its competitors, before comparing the visual style against the core audience/personas. The brand needed to appeal equally to those looking for traditional spiritual & mental health healing, as well as those looking for a trustworthy medical provider.
This client wanted to carefully walk the line between medical/therapeutic presentation and traditional ritual use of psychedelic medicine, so I began concepting logos that would evoke a sense of tradition and symbolism, while blending it with a more modern elegance.
Branding & UX Research, Logo Design Concepts
Ideation: Typography & Color
After a series of iterative reviews with the client, we landed on a brand identity design, logo, and merchandising package that would allow the Shamana Center for Psychedelic Therapy to have an instantly-recognizable personality in the market, consistent with its competitors and yet distinct.
